GM Preferred Pricing


Welcome to Preferred Pricing, our exclusive vehicle discount program. It’s the easy way for employees of eligible companies to take advantage of our GM Employee Price* on the purchase or lease of nearly any new Chevrolet, Buick or GMC.

To get started, visit for full program offers and features including:

  • Exclusive offers and combinable discounts
  • Complete program information
  • Answers to Frequently Asked Questions
  • Updates on the latest savings

Once you’ve found an eligible vehicle you like, make an appointment with a participating dealer. Bring your proof of employment (recent pay stub or letter from HR) and let them know you are eligible for Preferred Pricing.

What is the Preferred Pricing discount?

Preferred Pricing allows eligible employees at your company to pay our GM Employee Price on an eligible new vehicle.

Can I combine the discount with other current offers?

Yes, certain other GM incentives can be combined with Preferred Pricing. This includes national and regional offers, GM Card Earnings (subject to Vehicle Redemption Allowances), and if eligible, Canadian Forces Appreciation Discount, Student Bonus Discount, and Mobility Program Discount. For details on current offers, simply visit your dealer or check out


Who is eligible for Preferred Pricing?

Current Canadian employees (all active hourly and salaried staff and their spouses, not including contract or retired employees) of eligible Preferred Pricing companies can take advantage of the program. Your selected vehicle must be titled and registered in the approved employee’s or spouse’s name for personal use only.

It's easy to find out, Just click here!

Which vehicles are eligible?

Almost every Chevrolet, Buick and GMC is eligible. That said, some models/trims may not be eligible and others may have limited availability. See your dealer for more details.


What are my purchasing options?

You can purchase, finance or lease an eligible Chevrolet, Buick or GMC with Preferred Pricing. Speak to your dealer or visit for more information.

What do I have to show to get my discount?

To get your Preferred Pricing discount, you will need to present proof of employment (letter from HR or a recent pay stub) to the participating dealer.

Can I use a trade-in with this program?

Please contact your dealer for more information about trade-ins.